Amazon’s New World, Part Two

From a draft written somewhere around October 2016…

I finally got around to watching Amazon’s teaser video, thinking that it would erase my earlier skepticism and soften my opinion about their upcoming games, and maybe even start to get excited about the possibilities.

Unfortunately it only pushed my skeptical buttons even harder.

“What if a game was built for Twitch,” wonders a voiceover 12 seconds into the video. Instant buzzkill. The video goes on to mention Twitch about five times in the first 60 seconds, before anything about games. If we go with the assumption that what they put into the very beginning of their video is the “hook” and therefore the most important message they want to deliver, we have to assume that Twitch integration is the most important part of their design philosophy for these games. And if Amazon making games to target Twitch viewers is not a corporate-synergy-driven game design, I don’t know what is. It’s as if they accidentally put the video meant for their shareholders out to the public.

The bottom line is that we don’t know anything about New World right now, except that it’s main, repeatedly-stated purpose is to synergize with Twitch. Which, to me, is not a selling point. When I look at the Twitch ecosystem, and indeed the whole streamer sociography, I see something that’s very difficult to comprehend. Lately I’ve been thinking of streamers as the modern-day equivalent of dancing monkeys or traveling freak shows. Probably an unkind comparison, but that’s the kind of content that seems to rise to the top.

I don’t understand why they’d reveal anything at this point and leave so much room for rampant speculation. They’re talking about this game even earlier in the development cycle than when ArtCraft started talking about Crowfall, which was incredibly early, and now seems so long ago that Crowfall feels like it’s come and gone already.